The Great Dis-Content: Tackling Content in a Website Redesign

Revamping the design of a website can be a fun and exciting project. Hopefully, the result is a prettier and more user-friendly site. But don’t forget about content! It’s easy to be consumed by theme design and features while overlooking the impact of a content review on the success of your website redesign.

I’ll share best practices for good website content, audits, and page rewrites while handling the challenges of simultaneous design and text overhauls.

This talk is aimed at webmasters, small business owners, web developers, or anyone interested in tips for effective copywriting, information hierarchy, and project management.

Speaker

About Andrea Zoellner

Andrea is an entrepreneur, marketer, four-time organizer of WordCamp Montreal, and a co-organizer of Do_action Montreal. She trained as a broadcast journalist and worked in corporate communications before trading it for a career in tech. She worked as a Marketer for Automattic, SiteGround, and was most recently VP of Marketing at Kinsta. Now, she is using her decade of experience in online marketing to grow her own projects: Keiko Furoshiki and Function House, as well as her YouTube channel, The Capsule Suitcase, full of travel and packing tips. Andrea is also a frequent speaker. You can view her talks on WordPress.tv.